Visa Cookie Notice

Effective date: April 14, 2023

A guide to cookies and other technologies

  • Cookies

Cookies are small text files that websites send to your computer or other Internet-connected devices to uniquely identify your browser or to store information or settings in your browser. Cookies allow us to recognise you when you return. They also help us provide a customised experience and can enable us to detect certain kinds of fraud.

First-party cookies are those that are placed by Visa or otherwise generated by a domain that is visited directly, such as a social media platform. These cookies are used by Visa and include all the strictly necessary cookies that support the basic operations of our websites and apps.

Third-party cookies are placed by another company, including service providers, social media platforms and third-party advertising companies. Cookies placed by third parties can be read by said third parties when you visit other sites in the advertising network, allowing a profile of your online behaviour to be created so that the third party can deliver targeted ads from all its customers.

  • Pixel tags and web beacons

Pixel tags (also called web beacons) are tiny graphic images and small blocks of code placed on website pages, ads, or in emails that allow us to determine whether you have performed a specific action. When you access the pages or you open an email, the tag lets us know you have accessed the webpage or opened the email. These tools allow us to measure the response to our communications and to improve our webpages and promotions.

  • Server Logs

Server logs record activities on our websites. Other types of logs collect similar information from our apps. These logs record information about the device you use to access our website, your operating system type, browser type, domain and other system settings, as well as the language your system uses and the country and time zone where your device is located. Our logs also record the IP address of the device you use to connect to the internet. An IP address is a unique identifier that devices require to identify and communicate with each other on the internet. We may also collect information about the website you were visiting before you came to Visa and the website you visit after you leave our site.